Advertisement


ImageBranding Iron
Branding Lessons from the
Meltdown of the US Auto Industry


Available at Amazon.com and BarnesAndNoble.com.

Toyota will soon displace General Motors as the world’s largest automaker.  Since 2000, GM's market cap fell from $66 billion to $15 billion. In 1980 GM sold 45 of every 100 cars that rolled out of showrooms in the U.S. It now sells 26. By any Yardstick, that is a crisis. The root cause of this financial cataclysm mystifies many of the players in the industry. But the numbers tell a clear story.

Read more...
 
Chrysler Goes Private  May 14, 2007
Charlie Hughes comments on Chrysler's sale to the private equity firm, Cerberus, on CNBC. Watch his interview on-line at: http://www.cnbc.com/id/15840232?video=295671047
Advertising Age December 18, 2006
Branding Iron, by authors Charlie Hughes and William Jeanes, makes Advertising Age's famed "Book of Tens" issue as the second of the "10 books you should have read" in 2006.
Read more...
Chrome Sweet Chrome by That Jack
Right here in River City

About the time Speaker of House Nancy Pelosi was leaving Ann Arbor on her whirlwind book promotion tour, press releases were issued by Ford’s Automotive Components Holdings (ACH) unit and Johnson Controls that the sale of the local interior components plant in Saline from ACH to JCI had collapsed.  And for the small town just south of the People’s Republic of Ann Arbor, that is trouble with a capital “T”, as the plant is the town’s largest employer and source of tax revenue with about 1,700 employees.

The contrast couldn’t be more stark, as Speaker Pelosi had to gavel the Congress closed so she could flog her important and highly anticipated book “Know Your Power”, leaving all of America in the lurch as gasoline prices still hover at near record levels, $3.85 a gallon locally at the moment.  What was the reason for the collapse of the talks between ACH and JCI?  As reported in the Ann Arbor News, ACH in a statement said, “Higher gasoline prices, weakness in the housing industry and slumping market for trucks and SUV’s made negotiations increasingly difficult.”  In other words, Ford could not guarantee certain minimum volumes for the plant given the sharp collapse of truck sales, Ford’s signature product.  Without such guarantees, potential buyers will not buy such plants, which are saddled with high fixed costs due to union representation.  Without a relatively high floor of business, the plants ACH is trying to sell cannot be expected to be profitable, even given the recent progress in labor costs due to buyouts and extensive use of “temporary” workers (about 600 workers at Saline are UAW, with 850 temporary and the balance as salaried). 

Read more...
 
 


Copyright 2006, Brand Rules, L.L.C. (Legal Notices)
Site Developed by CDImage, LLC